Social Media Management & Advertising

What is a Social Media Virtual Assistant?

A virtual assistant (or a VA) is a self-employed professional who supports businesses and business owners remotely.

Although they are known for doing tasks just like any other personal assistants, VAs also comes with a vast array of skill sets applied to various industries. Aside from administrative duties, they can be adept at bookkeeping, content writing, graphic design, data entry, marketing, and, yes, social media management.

To put it simply, a social media virtual assistant helps businesses grow by establishing their social media presence. For some, an online presence simply means having accounts on all social media channels, but to a social media specialist, the job goes beyond that and more.

The four most basic tasks of a social media VA are:

  • Creating a profile on different social media channels.
  • Engaging and interacting with the target market and audience.
  • Curating content and images.
  • Crafting and managing social media campaigns.
Our social media marketing services for small businesses can help you get your social media strategy underway. Whether you are looking to build a following or distribute company news, you define your social media strategy and we’ll do the admin. Take advantage of our virtual social media assistance service and you’ll have more time to work on the growth of your business safe in the knowledge that your social media channels are being actively managed.

Worried about managing your social media?

Most small businesses realize that they need to have some sort of social media presence, but often don’t know
where to start. Outsourcing this type of role gives you access to someone who can:

  • Advise on the best channels to use, depending on target audience
  • Manage regular posts, replies and comments
  • Manage website content, so posts take people to the relevant pages
  • Run a content schedule so there’s always something to talk about
  • Create profiles and start building followers
  • Report what impact the activity is having on a regular basis

Keeping up your presence

Social media also works best when you maintain a regular presence. You don’t have to be there every day, but you do need a schedule and a plan – and you need to be able to comment on other posts, or respond to people who reach out to you. That means keeping an eye on things all the time – and that’s a job you don’t need when you’re busy building your business. For all these reasons, an increasing number of businesses are choosing to outsource their social media management. It’s expensive to bring someone in-house to do it; and there’s often not enough work for a full-time job. But you do need someone who can help you plan your strategy, manage your posts and maintain your presence. And that’s where an affordable resource can really help your business take off.
Find out more about our social media support